Consider this case study — I used a number of my skills to overhaul a brand, product and packaging over the course of 12 dayfor a large up coming trade show.

Brand Makeover: Just in Case

Product Identity, Repackaging and Redesign

This was very rapid turnaround, and an extreme case, even by my standards — and I would NOT recommend it — but because I'm as comfortable writing code as I am writing display copy, and I'm an efficiency junkie, this made for faster production. I'm thinking about the online product while I'm designing the print product, and how they will interact.


Before: asjfalskjfkasdlkfaskf;askfaskfa;ksaf

AFTER: This went from a product with clever intentions but no market interested in it, to a sellable product makeshift focus groups were actually excited about.