Whether you're an established business owner or budding entrepreneur, investing in a solid, experienced designer is one of the best investments you can make for your company.
Great call on your part for recognizing this. Logos, business cards, web sites, etc. is a lot to handle, especially when you're busy, you know, running your actual business. Don't settle for "ok" with your identity.
While going budget with your logo and brand design might seem like an obvious, easy solution to cutting costs, it can actually wind up costing more the first 2-3 years of operation. Despite the obvious disadvantage of your brand looking unprofessional and people having the impression your company or product itself is amateurish, there's the tangible costs of:
- Fees from printers and other vendors to recreate the logo because it wasn't created according to industry standard.
- The price of just having it done right. You may even eventually get tired of the fees and poor quality, and decide to go with a pro anyway. That was the case with this client:
THE DIFFERENCE A DESIGNER MAKES
This is an actual brand I redesigned very quickly for a large trade show. Check out what I started with below. Read the case study, the timelines and constraints might surprise you.